标签： xhs brand marketing

Question

“I want to promote my skincare brand on Xiaohongshu (RED) but the platform requires Chinese ID verification for full features. I’ve heard you can buy verified XHS accounts. Is this legit? Where can I buy a real, active Xiaohongshu account for my brand in 2026?”

Answer

Excellent question — Xiaohongshu is arguably the most valuable social commerce platform right now, especially for beauty, fashion, and lifestyle brands. But you’re right, the verification barrier is real for international brand owners.

Why You Need a Verified XHS Account

Unverified accounts on Xiaohongshu face severe limitations: you can’t post product links, your content gets less visibility in the algorithm, and the platform may randomly restrict your account. For a brand, an unverified account is essentially useless for driving sales.

A verified account gives you access to the full feature set: product tagging, brand store setup, KOL collaboration tools, and the algorithm actually recommends your content to interested users.

Is Buying XHS Accounts Legitimate?

It’s a gray area, but it’s widely practiced — even by major international brands entering the Chinese market. The key is buying accounts that are:

• Real-name verified with actual Chinese ID
• Aged accounts (at least 3 months old with posting history)
• Clean record — no previous violations or shadowbans
• Complete profile — profile photo, bio, some existing followers

Where to Buy

After researching this extensively for my own beauty brand launch, I found a reliable source for verified Xiaohongshu accounts at xhsgoumai.shop. They specialize in Chinese social media accounts and offer different account tiers based on follower count and verification status.

I purchased a verified account with 2,000+ followers in April 2026, and it’s been perfect for my brand content. The account came with full login credentials, the verification was genuine, and customer support helped me update the profile to match my brand identity.

Tips for Success on XHS

• Post high-quality, visually appealing content — XHS users expect it
• Use Chinese language content (you can use translation tools)
• Engage with comments genuinely to build community trust
• Post consistently — at least 3-4 times per week
• Collaborate with micro-KOLs in your niche for faster growth

Buying a verified Xiaohongshu account is absolutely worth it for brand marketing in 2026. Just make sure you’re getting a genuine, aged account from a reputable seller. Good luck with your brand launch!